Wendy CookOct 18, 20213 minAre you an explorer?https://community.wbecs.com/c/business-development/are-you-an-explorer Are you an explorer? Building a coaching business can feel like...
Wendy CookJul 8, 20214 minWorst Coaching Experience EverI had the worst coaching experience of my life. It was during a first meeting with another coach who was there to coach me. I am a...
Wendy CookMar 31, 20214 minBuild your 6 or 7 figure coaching business in 5 easy steps!Build your 6 or 7 figure coaching business in 5 easy steps! I am always attending webinars and looking at the advice (that word!) aimed...
Wendy CookMar 15, 20214 minCollaborate? Why, yes! As soon as we iron out some norms.Let’s work together…. Coaches love to work together. We find such work generative and innovative, exciting and life-giving. It can also...
Wendy CookFeb 25, 20212 minGeeky Strategy Concepts - Where do your strengths come from?May I geek out on strategy terms for a moment? In my days as a doctoral student, my favorite theory in strategic management was the...
Wendy CookFeb 24, 20212 minI'd like to hire you--how does this work?Let’s talk about packages…. I have played around with different ideas for packages, in fact, it is one of the thoughts that takes up much...
Wendy CookFeb 15, 20213 minGremlins“I know a CFO who is interested in building a coaching business. I sent them to your website.” What? A what? A CFO? Holy crap! My website...
Wendy CookJan 28, 20214 minDecide how much to charge—and stick by itDecide how much to charge—and stick by it It is exceptionally easy to fall into the trap of charging what we think we are worth rather...
Wendy CookJan 14, 20213 minWhy is niche so important?Let me help explain why it is important by going a little into business terminology